June 2024
Pride@Blakes is an affinity group dedicated to supporting LGBTQI2S+ professionals and promoting diversity. Each year, they celebrate Pride Month with an event that brings together Blakes lawyers and clients, highlighting their commitment to inclusivity and equality.
C O M P A N Y :
Blake, Cassels & Graydon LLP
T E A M :
Me: Graphic Designer, Anton Melnikov: Animator
T I M E L I N E :
2 months
T O O L S U S E D :
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Create a variety of visual assets for the 2024 Pride client networking event, based on the creative concept selected
Deliverables: Name Tags, Signage, Window Decals, TV Animation
The lawyers requested decals for both the exterior and interior of the venue. Since the paintbrushes and the logo paint swoosh are not symmetrical, incorporating them on both sides of a window would result in a mismatched appearance.
Working with the Senior Graphic Designer, we developed an approach to overcome this challenge. We horizontally inverted all the paintbrushes and the logo paint swoosh to ensure that they are perfectly aligned when placed back-to-back.
Since the logo contains text, we inverted only the paint swoosh and repositioned the text on top to maintain readability.
The outdoor and indoor decals were seamlessly aligned, with no excess or misalignment.
Here are a few considerations I focused on during the design process:
