August 2024
Blakes Competitive Edge™ is a monthly newsletter featuring the latest in Canadian competition and foreign investment law. I focused on designing visual assets that highlight the "competition" theme, ensuring a cohesive and engaging presentation.
C O M P A N Y :
Blake, Cassels & Graydon LLP
M Y R O L E :
Graphic Designer
T I M E L I N E :
5 weeks
T O O L U S E D :
Adobe Photoshop
Source 6 images and design a range of visual assets for the newsletter that capture the themes of sports and competition
Deliverables: Social Media post, Newsletter banner, Website featured image
The lawyers requested decals for both the exterior and interior of the venue. Since the paintbrushes and the logo paint swoosh are not symmetrical, incorporating them on both sides of a window would result in a mismatched appearance.
Working with the Senior Graphic Designer, we developed an approach to overcome this challenge. We horizontally inverted all the paintbrushes and the logo paint swoosh to ensure that they are perfectly aligned when placed back-to-back.
Since the logo contains text, we inverted only the paint swoosh and repositioned the text on top to maintain readability.
The outdoor and indoor decals were seamlessly aligned, with no excess or misalignment.
Here are a few considerations I focused on during the design process:
