March 2024
This case study by Blake, Cassels & Graydon LLP focused on making the review of mining claim documents more efficient. My goal was to design visuals that made complex information more straightforward, accessible, and engaging for stakeholders.
C O M P A N Y :
Blake, Cassels & Graydon LLP
M Y R O L E :
Graphic Designer
T I M E L I N E :
7 days
T O O L S U S E D :
Adobe Photoshop, Adobe InDesign
Source an image with an abstract technology theme and design a variety of visual assets for the new case study
Deliverables: Digital Handout, Social Media Image, Website Masthead Image
The lawyers requested decals for both the exterior and interior of the venue. Since the paintbrushes and the logo paint swoosh are not symmetrical, incorporating them on both sides of a window would result in a mismatched appearance.
Working with the Senior Graphic Designer, we developed an approach to overcome this challenge. We horizontally inverted all the paintbrushes and the logo paint swoosh to ensure that they are perfectly aligned when placed back-to-back.
Since the logo contains text, we inverted only the paint swoosh and repositioned the text on top to maintain readability.
The outdoor and indoor decals were seamlessly aligned, with no excess or misalignment.
Here are a few considerations I focused on during the design process:
