— social media.

— Social Media.

January — August 2024

This page showcases a selection of social media posts I created during my 8-month internship at Blake, Cassels & Graydon LLP.

— Project Summary:

_{C O M P A N Y :}

Blake, Cassels & Graydon LLP

_{M Y R O L E :}

Graphic Designer

_{T I M E L I N E :}

8 months

_{T O O L U S E D :}

Adobe Photoshop

Current Brochure:

2024 Pride Event Creative Concept:

— Design Challenge:

The lawyers requested decals for both the exterior and interior of the venue. Since the paintbrushes and the logo paint swoosh are not symmetrical, incorporating them on both sides of a window would result in a mismatched appearance.

Solution:

Working with the Senior Graphic Designer, we developed an approach to overcome this challenge. We horizontally inverted all the paintbrushes and the logo paint swoosh to ensure that they are perfectly aligned when placed back-to-back.

Since the logo contains text, we inverted only the paint swoosh and repositioned the text on top to maintain readability.

Original Logo

Inverted Logo

Final Product

The outdoor and indoor decals were seamlessly aligned, with no excess or misalignment.

Here are a few considerations I focused on during the design process:

Representing diversity in the illustrated characters, including a range of races and genders
Incorporating branding elements wherever applicable
Organizing the text for clear readability and flow

Characters: